Primarni or Armani?

Primarni or Armani?

One of my main worries as a student, or more so a fashion student, is where or how am I supposed to get the money to survive. Surviving as a student means finding money for food, books, materials, washing, domestics...and blah blah blah. But more to the point, how are we supposed to do all this and spoil ourselves.

Speaking on behalf of probably most students living near London, I’ve already been and relished in the land of Topshop and wept my way through the designer floors at Selfridges. And whilst carrying my ever so light purse around with me, it made me question...Labels: friend or foe?

When living at home it is my choice to surround myself with people who are similar to me, who share my values and live an almost identical lifestyle. But living in a place that has unfamiliar surroundings with people whom I haven’t choose to be near, has allowed me to observe the people whose lifestyle is a little more lavish than mine: or so it may seem.

In particular, there is one type of girl that I see myself surrounded by on a day today basis; The label girl. The girl that will strive each day for designer clothes merely so they can brag to others; the girl who will buy her high street clothes from the non-sale floors in Topshop and Urban Outfitters; the girl that claims never to have set foot in Primark and spends more than the necessities on food and drink purely to have the well known brands stacked on their student shelves.

It would seem these girls must be millionaires or have a rich daddy to run to. But do not be fooled, they are merely girls just like myself. They are just mimicking the lives of those they admire; the frenimes.

When choosing a between an identical pair of shoes, an £80 pair from Topshop or a £25 pair from a local store, which would you choose?

 Of course The label girl would choose Topshop, claiming they would never buy a copy of an original. But let’s not forget ladies, each patch of fabric, each heel of shoe and trouser of pant from any retail store has all descended from the top of the food chain; the designers.

So if The label girl really really wants an original, it looks like she will have to travel further than Topshop to impress their frenimes.

Designer labels; friend, foe or frenimie?